Friday 27 November 2015

phrase requests - What is the name of this rhetorical device involving the use of One. Word. Sentences. For. Effect

There have been many questions about this "meme" if you will.



What was the first use?



I think it was "Best. Boyfriend. Ever." But I have no idea where.



When was the first use?



I think it is a 21st century thing ... I reckon around 2005.



Is it an internet thing?



I don't know. It could be like the "Keep calm and _ _ _" meme which started elsewhere, but became an internet meme.



Finally, your question 'Does it have a name'?



The answer is no, there's not a commonly used name for this "meme".



No memes I'm aware of "have names". You just refer to them as the "keep calm meme" or the "Lion facepalm meme" - or whatever.



For me, if someone referred to it as the (say) "three full-stops meme" it would be instantly understood that you are referring to the meme in question.



You could also refer to it as the "blah-blah-Ever" meme since it's most typically "Superlative. Something. Ever."



By the way as I mention in a comment: the examples of the meme which you happen to include are perhaps poor examples: Classically, the meme has three words. Three only, not four or five. "Best. Boyfriend. Ever."



(Also, I'd say it's not a "rhetorical device" if you look at the dictionary definition of rhetoric. I wouldn't describe a "fad" as a rhetorical device. Consider, say, "emoticons" - you wouldn't really call those a rhetorical device. Right? They are, simply, a popular fad in writing.)



In a sense, the answer to your question is indeed: "punctuation".



If someone from Mars said "explain to me this three-word meme I have heard about, as I have never actually seen your Internet" you'd probably indeed say "it's a fad involving using punctuation in a certain way."



That's the broadest simple description of this meme.



Indeed if you referred to it as the "punctuation meme" I bet most people would make the link.



(It's the only meme I can think of where the idea is you punctuate a (short) sentence in a weird way.)

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