Writer and co-executive producer Andrew Kreisberg says:
[dropped] the "Green" from the title because "Arrow" felt "sexier, a little more dangerous.
But I think the name change also reflects that this version is noticably different from the Smallville incarnation, but also from the Comics.
Lead actor Stephen Amell says:
Nobody in our universe has super powers, so that's a big jumping off point...
Other than in name, there are virtually no similarities between [the 'Smallville' version and the new version].
A world without superpowered characters would definately be a very big difference.
Pilot director/executive producer David Nutter says:
When I directed the pilot for 'Smallville', I knew that making Clark Kent relatable would be the key to audiences believing in him as a hero. ARROW is a different show — darker and harder-edged — but it’s the same core idea. We’re creating a real, believable world in which Oliver Queen can do incredible things.
They have also renamed Star City to Starling City and changed Oliver Queen's hair color and family constellation.
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