Back in the late 70s/early 80s in the UK there was a meme doing the rounds that Belgium was the most boring country in Europe. For example there was a joke:
Name five famous Belgians - not including Hercule Poirot
Poirot is, of course, fictional - the point being there are no well know famous Belgians¹.
I would guess, though I know of no documentary evidence for this, that this is why Adams chose Belgium as the rudest word. It fits with his taste for the absurd.
¹ before I get flamed, this says more about the English than the Belgians
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