If you fix a prime ell, and consider the Galois action of the decomposition group Dp on the (rational) ell-adic Tate module (here "rational" means tensored with mathbbQell),
then (in a standard way, due to Deligne) you can convert this action into a representation
of the Weil--Deligne group, and so in particular of the Weil group. Restricting to the
inertia group, you get a representation of the inertia group Ip, known as the inertial type tau. It is independent of ell. (The only reason to detour through the Weil--Deligne group is to deal with possibly infinite image of tame inertia; if the elliptic curve has potentially good reduction, then we can skip this step and just take the representation of Ip on the ell-adic Tate module, which has finite image and is independent of ell.)
[Added: In the above, one should insist that ellneqp. If ell=p, then one can also arrive at a Weil-Deligne representation, and hence
inertial type, which is the same as the one obtained as above for ellneqp, but to do this one must use Fontaine's theory: one forms the Dpst of the rational p-adic Tate module,
which then can be converted into a Weil--Deligne representation in a standard way,
and hence gives an inertial type.]
Now one can look at the deformation ring R[0,1],taurho parameterizing lifts
of rho of which at p are of inertial type tau and Hodge--Tate weights 0 and 1. (See Kisin's recent
JAMS paper about potentially semi-stable deformation rings.)
[Added: Here ell=p,
i.e. we are looking at p-adic deformations of rho which are potentially semi-stable
at p, and whose inertial type, computed via Dpst as in the above added remark,
is equal to tau. But note that, by the preceding discussion, these deformations do precisely capture the idea of lifts of rho having the same "reduction type" as
the original elliptic curve E.]
Let's suppose that E really does have potentially good reduction. Then Kisin's "moduli of finite flat group schemes" paper shows that any lift parameterized by R[0,1],tau is modular. This shows that R[0,1],tau=mathbbT, for an appropriately chosen
mathbbT.
One thing to note: unlike in the original Taylor--Wiles setting, from this statement one doesn't get quantitive information about adjoint Selmer groups, and one doesn't get any simple interpretation of what this R=mathbbT theorem means on the integral level.
(In other words, Artinian-valued points of R[0,1],tau have no simple interpretation in terms of a ramification condition at p; this is related to the fact that the theory
of Dpst only applies rationally, i.e. to mathbbQp-representations, not integrally,
i.e. not to representations over mathbbZp or over Artin rings.)