phrases - Word to describe when, where or how privacy is kept, trust is maintained, and integrity matters

Here is a list of scenarios on why honest people would need privacy and anonymity.

My marketing research tells me that the word "anonymity" is too closely related to hacking, and "privacy" reminds people of stealthy operations or unsavory deeds.

I think that privacy is needed for testing the expression of ideas, or maturing them with feedback... not to mention all the other scenarios listed on that page.

What is a good word or phrase to describe privacy in a honest or positive light? I want to avoid any negative connotation implied with most synonyms provided.

The word can be a noun, adjective, or phrase. I'm just trying to escape the negative connotations of privacy and enter into some other branch of thinking

Use Case

I'm developing a product that combines the seemingly conflicting use cases of anonymity and accountability, and putting them into practice as an iOS or Android app. I need to name the app, create relevant marketing material and education, and to convey the sense of trust and safety that I'm envisioning.

There is a difference in implied meaning with the words anonymity, trust and privacy within "IT Security / Techies / Nerds" circles, vs what is seen by conspiracy theorists (not target audience), vs average joe.

The latter is my target audience. I'm a nerd.