A learning roadmap for Representation Theory

I second the suggestion of Fulton and Harris. It's a funny book, and definitely you want to keep going after you finish it, but it's a good introduction to the basic ideas.

You specifically might be happier reading a book on algebraic groups.

While I third the suggestion of Ginzburg and Chriss, I wouldn't call it a "second course." Maybe if what you really wanted to do was serious, Russian-style geometric representation theory, but otherwise you might want to try something a little less focused, like Knapp's "Lie Groups Beyond an Introduction."

If you want Langlandsy stuff, then Ginzburg and Chriss is actually a bit of a tangent; good enrichment, but not directly what you want, since it skips over all the good stuff with D-modules. Look in the background reading for the graduate student seminar we're having in Boston this year: http://www.math.harvard.edu/~gaitsgde/grad_2009/