A company such as Vodafone can be considered to be a large group of people, therefore plural, or a single organisation, therefore singular. So you can use either:
"Vodafone are providing a useless service" is equivalent to "The employees of Vodafone are providing a useless service".
"Vodafone is providing a useless service" is equivalent to "The Vodafone company is providing a useless service".
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