The gimmick in Gremlins 2: The New Batch with the projector is actually inspired by the film The Tingler which first introduced it.
Apparently The Tingler was screened in theaters and in drive-ins. When the film went black, a voice warned:
Ladies and gentlemen, please do not panic. But scream! Scream for your lives! The Tingler is loose in this theater!
However, in the drive-in version, the voiceover was changed to say
Ladies and gentlemen, please do not panic. But scream! Scream for your lives! The Tingler is loose in this drive-in!
Of course in 1959 there was no such thing as home video.
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