Monday, 31 August 2015

grammar - Is the sentence "We are invested" correct?

Yes it is correct



To be invested is marketing speak for being involved/committed



Free Dictionary




2.a. To spend or devote for future advantage or benefit: invested much time and energy in getting a good education.



b. To devote morally or psychologically, as to a purpose; commit: "Men of our generation are invested in what they do, women in what we are" (Shana Alexander).




Example: We are invested




A new multimedia ad campaign would be a logical outcome of the brand review. But the team realized they had a significant job ahead of them first: internal education. They wanted staff to be invested in the brand and thus worked hard to imbue employees with messaging around the simple idea of "We Are Invested." The message spoke to the staff in terms of their needed commitment, their responsibility as brand ambassadors, to focus on positive outcomes and to strive for excellence.


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