Tuesday 11 August 2015

Which audience was targeted by "Scarecrow and Mrs. King"?

"Scarecrow and Mrs. King" told the story of a divorced mom who accidentally meets a hunky secret agent and -- unbeknownst to her family and friends -- joins the secret agent on many spy adventures.



As a pre-teen viewer, I liked the show for its action and adventure, and I also had a boy's crush on Mrs. King (Kate Jackson). But more than 20 years later, I realize the show also seems to have offered an appealing escape fantasy to adult women, not to mention the cute capering of a former Charlie's Angel to adult men.



For a long time, I assumed "Scarecrow & Mrs. King" was aimed at kids, kind of like "A-Team" or "Knight Rider". But is that accurate? Which audience was "Scarecrow and Mrs. King" trying to attract -- kids, adult women, adult men, or some combination of the three?

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